00383pam a2200145 a 4500020001500000082001700015100002200032245004300054250001200097260003000109300003200139650001400171700002100185700003100206  a025613689000a658.8/02 CRA1 aCravens, David W.10aStrategic marketing management cases /  a5th ed.  aChicago :bIrwin,cc1996.  axvi, 715 p. :bill., maps ; 0aMarketing1 aLamb, Charles W.1 aCrittenden, Victoria Lynn.