@book{1531,
	author = {Baker, Michael John.},
	title = {The marketing book /},
	publisher = {Butterworth-Heinemann,},
	year = {1994.},
	series = {The marketing series},
	address = {Oxford ;},
	edition = {3rd ed.},
	note = {"Published on behalf of the Chartered Institute of Marketing."},
	url = {http://www.loc.gov/catdir/enhancements/fy1117/95118370-d.html}
}