The Baker, Michael John. text Oxford Boston Butterworth-Heinemann 1994 3rd ed. monographic xlii, 740 p. : ill. ; "Published on behalf of the Chartered Institute of Marketing." Marketing 658.8 MAR 0750620226 http://www.loc.gov/catdir/enhancements/fy1117/95118370-d.html http://www.loc.gov/catdir/enhancements/fy1117/95118370-d.html