@book{1951,
	author = {McDonald, Malcolm.},
	title = {Marketing plans :},
	publisher = {Butterworth-Heinemann,},
	year = {1999.},
	series = {The Chartered Institute of Marketing/Butterworth-Heinemann marketing series},
	address = {Oxford ;},
	edition = {4th ed.},
	note = {"Published in association with the Chartered Institute of Marketing."}
}