@book{2220,
	author = {Yeshin,Tony},
	title = {Marketing communications strategy 98/99, },
	publisher = {Butterworth-Heinemann,},
	year = {1998.},
	series = {Cim student workbook: diploma.},
	address = {[S.l.] :},
	edition = {fourth edition},
	url = {http://www.amazon.com/exec/obidos/ASIN/0750640294/chopaconline-20}
}