@book{2228,
	author = {Piercy, Nigel.},
	title = {Market-led strategic change :},
	publisher = {Butterworth-Heinemann,},
	year = {1997.},
	series = {The marketing series. Professional development},
	address = {Oxford ;},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html}
}