@book{2336,
	author = {McDonald, Malcolm.},
	title = {Marketing plans : how to prepare them: how to use them},
	publisher = {Butterworth-Heinemann,},
	year = {1995.},
	series = {The marketing series. Professional development},
	address = {Oxford ;},
	edition = {3rd ed.},
	note = {"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."}
}