00485cam a22001574a 4500020003500000020002500035082001000060100002600070245002200096250001300118260004100131300005900172500005800231650001400289700002400303  a0072525231 (alk. paper : hbk.)  a9780072947038 (hbk.)00a658.81 aPerreault, William D.10aBasic marketing :  a15th ed.  aBoston, Mass. :bMcGraw-Hill,c2005.  axli, 793 [22] p. :bcol. ill. ;e1  CD ROM (4 3/4 in.)  aMcCarthy's name appears first on the earlier edition. 0aMarketing1 aMcCarthy, E. Jerome