00491cam a2200157 a 4500020003200000082001400032100002600046245003300072250001200105260003100117300002700148650001400175700002400189856006500213856005500278  a0471353922 (acidfree paper)00a658.8 DAL1 aDalrymple, Douglas J.10aBasic marketing management /  a2nd ed.  aNew York :bWiley,cc2000.  axiii, 341 p. :bill. ; 0aMarketing1 aParsons, Leonard J.42uhttp://www.loc.gov/catdir/description/wiley031/00268043.html4 uhttp://www.loc.gov/catdir/toc/onix02/00268043.html