@book{2346,
	author = {Jr., E. Jerome McCarthy William D. Perre.},
	title = {Applications in basic marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {2005.},
	address = {[S.l.] :},
	edition = {2005-2006 Edition.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0072864710/chopaconline-20}
}