01465nam a2200217 a 4500020002700000020003000027082001400057100002300071245004500094250001200139260004400151300001300195490003800208520077200246650001401018700002101032856007001053942000701123999001501130952010201145  a0750622415 (paperback)  a9780750622417 (paperback)  a658.8 PAL1 aPaliwoda, Stanley.10aInternational marketing, third edition /  a3rd ed.  a[S.l.] :bButterworth-Heinemann,c1998.  a768 p. ;1 aChartered institute of marketing.  aThe third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography. Fully revised and updated edition of this established text Expanded coverage of Eastern Europe and the Pacific Rim Includes self-assessment and discussion questions, key terms and references.  amarketing1 aThomas, Michael.40uhttp://www.amazon.com/exec/obidos/ASIN/0750622415/chopaconline-20  cBK  c2347d2347  0010708NFICaICbICcGENd2015-10-20l0o658.8 PALp002611r2022-11-17 00:00:00w2015-10-20yBK