@book{2348,
	author = {Wilson, R. M. S. and Gilligan, Colin.},
	title = {Strategic marketing management : planning,implimantation and control},
	publisher = {Butterworth-Heinemann,},
	year = {1997.},
	series = {The Marketing series},
	address = {Oxford, England :},
	edition = {2nd ed.}
}