00428nam a22001455a 4500020002200000082001600022100002100038245007300059250001200132260005300144300002500197490002500222650001400247700002100261  a075062244X (pbk.)  a658.802 WIL1 aWilson, R. M. S.10aStrategic marketing management : planning,implimantation and control  a2nd ed.  aOxford, England :bButterworth-Heinemann,c1997.  axx, 827 p. :bill. ;1 aThe Marketing series 0aMarketing1 aGilligan, Colin.