@book{406,
	author = {Jefkins, Frank.},
	title = {Public relations techniques, second edition /},
	publisher = {Butterworth-Heinemann,},
	year = {1994.},
	address = {London},
	edition = {2nd ed.},
	url = {http://www.amazon.com/exec/obidos/ASIN/075061563X/chopaconline-20}
}