@book{407,
	author = {Belch, George E. and Belch, Michael A.},
	title = {Advertising and promotion :},
	publisher = {Irwin Professional Pub,},
	year = {2000.},
	address = {New York},
	edition = {5th ed.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0072314451/chopaconline-20}
}