@book{409,
	author = {Cravens, David W. and Lamb, Charles W., Jr.},
	title = {Strategic marketing management cases /},
	publisher = {Richard D Irwin,},
	year = {1995.},
	series = {The irwin series in marketing.},
	address = {New York},
	edition = {5th ed.},
	url = {http://www.amazon.com/exec/obidos/ASIN/0256136890/chopaconline-20}
}