00905nam a2200229 a 4500 0256136890 (paperback) 9780256136890 (paperback) 658.802 CRA Cravens, David W. Strategic marketing management cases / 5th ed. New York Richard D Irwin, 1995. 725 p. ; The irwin series in marketing. Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies. management marketing Lamb, Charles W., Jr. Crittenden, Victoria L. http://www.amazon.com/exec/obidos/ASIN/0256136890/chopaconline-20 BK 409 409 0 0 0 NFIC IC IC GEN 2015-03-07 0 658.802 CRA 002911 2022-11-17 00:00:00 2015-03-07 BK 0 0 0 IC IC GEN 2015-10-20 0 658.802 CRA 002908 2022-11-17 00:00:00 2015-10-20 BK 0 0 0 IC IC GEN 2015-10-20 0 658.802 CRA 002907 2015-10-20 00:00:00 2015-10-20 REF