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  <titleInfo>
    <title>Marketing through research</title>
  </titleInfo>
  <name type="personal">
    <namePart>Wills, Gordon</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Oxford</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Pergamon Press</publisher>
    <dateIssued>[1967]</dateIssued>
    <edition>[1st ed.]</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xv, 151 p. illus.</extent>
  </physicalDescription>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <classification authority="ddc">658.83 WIL</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>The Commonwealth and international library. The essentials of marketing series</title>
    </titleInfo>
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