The connectors - Kuzmeski, Maribeth (Hoboken, N.J. : Wiley, 2009)
The common denominator of greatness and success : it's not money, it's people! -- You can be a connector even if you're not a natural people person : how social intelligence makes a major difference in business -- The connector IQ assessment : am I socially intelligent? -- The red zone connectors formula : the principles for building valuable relationships -- Develop a true "what's in it for them" mentality : focusing on others brings more for you -- Listen! Curiously listen! -- Important questions to ask that attract connections -- Getting the sale to close itself : using creative strategies to sell without selling -- Create a memorable experience : differentiating yourself by the impact you leave on others -- Gain a stream of profitable referrals : the litmus test for relationship success -- The employee connection : the critical factor in creating clients for life -- I don't have time to connect! Finding the time to connect with an already busy schedule -- Find a mentor : the influence that leads, motivates and holds you accountable -- Women's organizations : fulfilling a unique need for women to connect -- How to get the most from Outlook, ACT, and other CRM software : strategies for organizing and tracking relationships -- Christmas cards don't work : meaningful strategies for keeping in touch -- Using speaking skills to develop relationships : simple strategies to connect powerfully when speaking to small and large groups -- Connecting through social media technology : how to get the most out of Facebook, LinkedIn, and other social networking sites -- The contrarian networking strategy : create truly effective networking not focused on networking -- Coaching your way through to better relationships : a self-coaching exercise for improving business relationships -- Financial advisor relationship strategies : a niche-based look at connecting with dramatic sales results.
Keywords: Relationship marketing; Business communication