The
rise of the platform marketer
Dempster, Craig.
creator
Lee, John
text
New York
Wiley
2015
monographic
xii, 228 pages : illustrations ;
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
Includes index.
Internet marketing
Internet advertising
Relationship marketing
Social media
Customer relations
658.872 DEM
9781119059721 (cloth)